Choosing a blog niche is one of the first things you need to do when starting a blog.

Choosing a niche is an exciting part of your journey in blogging. Your niche will lay the foundation of your blogging business and help you to have a clear focus on what your blog is all about.

Making sure you have a clearly defined niche will help you to develop your core content, create new content easier, and connect better with your target market.

Sometimes, knowing what type of blog you are going to have will help you narrow down on your niche even more. But other times it is best to choose what your niche is going to be, and then decide the type of blog you are going to have.

In this post, I explain:

  • What A Niche Is
  • Why It Is Important To Pick A Niche
  • How To Pick A Niche

What Is A Niche?

A niche is a segment of the market that is interested in particular products, services, and information.

For example, people that like horseback riding are a segment of the population who is interested in horseback riding. People that like horseback riding are a niche.

When I am choosing my blog’s niche, I like to think of it as a formula. It is who the blog is for or my target market, and what the blog is about or the blog’s topic or topics.what is a niche

Your Niche’s Target Market 

Blogs target market

Your niche’s target market is the people who are interested in your blog’s topic or topics. They are the people who want or need your information, products or services.

In the horseback riding example, the target market is the people that like horseback riding.

Clearly defining who your target market is can help you decide the topic of your blog, help you to connect and engage with your target market on a deeper level, and keeps your marketing costs down because you are not trying to market to everyone just your niche. 

Your Niche’s Blog Topic

niche blog main topicYour niche’s blog topic is what your target market is interested in; this is what your blog is about.

Again in the horseback riding example, your blogs main topic is, what is horseback riding.

Depending on the type of blog you have, you can focus on one topic, or you can focus on multiple topics that are all related to the same target market.

Clearly defining what the topic or topics of your blog are, can help you decide what content to create that will be interesting to your target market. 

Knowing the topic will make your blog more relevant to your target market, and help you stand out in the blog world. 

When you know your topic really well,  you become that blog that people like to go to know more about that topic.

Why Is A Niche Important?

You can’t be everything to everyone. You would be a jack of all trades and a master of none.

A more defined target market allows you to be more relevant and connected to your market. You get there pain points, not just the main ones your topic deals with, but also the ones that they are dealing with every day.

For example, this blog is about how to start a blog for moms. You could go to other blogs that talk about how to start a blog, but this blog knows about the unique challenges you face as a mom when you are starting a blog. Like how to juggle your kids and housework, and starting your blogging, and gives you tips on how to start a blog and still handle all your other mom responsibilities.

A more specific blog topic can make your blog stand out among all the rest because you become the expert on that topic. If you master one trade people will take notice. You might become known as the place to go for that particular topic, and search engines know what you are about if all your posts focused on one clearly defined topic.

A great example of a blog that has a clearly defined niche is WDW Prep School; this blog is for people who are planning their Disney World vacation.  They don’t focus on people who want to know more about vacations; they don’t focus on people going to all Disney theme parks, they focus on people going to Disney World.  WDW Prep School is one of my go-to places for when I am planning a Disney World vacation. 

For me, I love it when a blog has all the information about the topic I am looking up; it saves me from having to search and find another blog to answer all the questions I might have about that one subject.  

Also, while you probably aren’t interested in it right now, eventually you will want to start a mailing list with a consistent newsletter.

An excellent newsletter needs to be relevant to your readers so that they regularly read it.

If you write a blog about puppies and gardening, and I am only interested in the gardening, but I sign up for your mailing list because I like what you have to say about gardening, but you keep sending me information about puppies, I might not read that email. I know crazy right! 

But, when you have something significant to tell me like, you just created a course on gardening and you want me to try it out. I won’t be reading your emails because they weren’t interesting to me because I wasn’t engaging with them.

YOU CAN have more than one topic. Just make sure those topics are all relevant to your target market, don’t pick too many (my top would be 5), and make sure your newsletters cover all your topics equally.

How to Pick a Niche for Your Blog

When you pick a niche, you need to decide who you are blogging for, or who your target market is, and what you are blogging about or your blog topic.

The best target market to pick when you are just starting is the ones you belong to.

You know so much about you that it is easy to research and brainstorm what your problems, interest, and needs. That way coming up with topics for your blog should be a breeze.

Plus since you have the same experiences as the market, you wish to target you will be able to connect with your target market on a more personal level.

Also, picking blog topics that are interesting to you, and that you have a lot of knowledge, will make starting your blog easier because if it interests you will think of it less like a chore and more like something you look forward to doing. If you already know about it, you will have less research time figuring out how to explain things.

Eventually, you might want to choose a market that is not anything like yours, and that is ok too. You will have a bigger learning curve, and it is not an ideal place to start.

Your Niches Target Market 

Define Yourself:

Take a moment and answer these questions about yourself.

  • What is your gender?
  • What is your age?
  • What is their life stage? (post-graduate, new mom, retired)
  • What is your current work experience? Do you sell online, or offline, do you sell in a marketplace.
  • Where do you live? You can get specific if the market is large enough or just general
    • A country, state, county, city, neighborhood

Some target markets that you might belong to that will help you clearly define the market you belong to

  • New Mom
  • Stay at home mom
  • Work at home mom
  • Working mom 
  • Offline Busines Owners
  • Sell on Amazon
  • Sell on Etsy
  • Sell in Marketplaces
  • E-commerce Owners
  • Online Marketers
  • Lives in…
  • newly married
  • new mom
  • mom to young children
  • mom to kids
  • mom with older kids
  • Single mom
  • Techie Mom
  • Crafter
  • Photographer
  • Woodworker

Pick Your Niches Blog Topic

Depending on the type of blog you choose, you might want to focus on one specific blog topic or niche, or you might want to focus on a handful of topics all related to a specific target market.

Brainstorm Topics:

  • What are your interests and hobbies?
  • What experiences and education do you have?
  • What are you passionate about?
  • What are your problems?

Based on who you are come up with topics that you think you could write about. Topics could include how to save money, photography, cooking, decorating, business, etc.

Some blog topics mom’s rock at

  • Photography
  • Sewing
  • Crafting
  • How to sell on…
  • Recipes
  • Style

Happiness – Fashion, Beauty, Travel, Home Decor, Outdoor Decor, Gardening, Homesteading, Organization, Crafting, Cooking, Health, Finances, Faith, MakeUp, Skincare, Pregnancy, Photography, Relationships, Hobbies, Sports, Faith, Travel, Outdoors, Movies/Music, Holidays, Food, Pets, Weddings, Birthdays, Anniversaries…

Health – Fitness, Sports, Mind and Body, Self-Worth, Diets, Exercise, Medical, Ways to be happy.

Wealth – Investment, Make Money from Home, Save Money, Teaching, Retirement, Blogging, Marketing, Teaching, Finances, Freelancing, Repairs…

Brainstorm Blog Topics or Niches

Here are a few ways you can brainstorm your blog topic ideas for your blog if you need more inspiration. 

You can do a quick search for popular items on Pinterest. If you click on Pinterest’s search bar, you can see what is trending, this is what people are searching for and interested in. 

When I did this on Pinterest, one thing that came up for me was fall outfits, if you are into fashion, you can write about dress and style.

Another way to brainstorm blog niches is to go to Etsy and look at the categories. Are you good at sewing or crocheting or making things, could you show people how to do this in your blog?

These are few more general ideas, but they might inspire you. Check out the categories on; if there is a magazine about it, you could probably make some quality online content about it too. Also, take a look at the categories of Kindle books, are their books people want to know something about, a website might be interesting too?

Narrow down your blog topics:

Now that you have done all that brainstorming for your blog topic, you might realize YOU HAVE TO MANY TOPICS TO CHOOSE FROM! That’s ok, go through these steps to find out which one is best for you.

What Interests You

If you are not interested in the blog topic, it will be hard to write about it. If it isn’t something you already like to do or talk about, then it is going to be even harder to create consistent quality posts about it all the time. 

What are you good at?

What are you good at or have experience with,  or can you get experience in? It will be hard to teach or show something you know nothing about. The only exception is if you are doing a journey blog, one where you show how you learned or accomplished something. You probably won’t start with experience with this.

What problems can you solve?

If people don’t need it, they won’t read it. Write down what the problems people face in those topics and how can you help them overcome those problems. Is it a mom who needs to be more organized? Parents, who want some parenting advice? Moms, who want some new dinner recipes? 

Can it make money?

If it can’t be monetized, or you don’t know how to monetize it, it will just be a hobby and not something you can make money with. Do a quick search and see if there are products you can sell, services you can offer. Brainstorm ways you can create products that you could sell. 

Do people want to know about this

Do a quick google search of those topics. Are their blog posts about the topics? Are people searching for this information on Google? Use a keyword program, like Keyword Revealer, to see search volume.

Can you compete?

Yes, there might be a lot of people already talking about your topic, but that has never stopped me from joining the game. Competition is a good sign, it means it is worth writing about, and if it is worth writing about, it probably has a way to make money.

There are so many different ways to compete with others in the blogging space. You might have a different marketing strategy and reach your target market in a different spot. You might be able to niche down and focus on a smaller segment of your target market, or focus on one of your competitors sub-topic as your main topic and give detailed advice that no one else is giving.

I always test the waters first though. I don’t invest a lot other than free marketing tatics and my content creation to see if I can make a dent in the target market and build a sustainable business.

Can you write about it?

Here comes the real test. Come up with 10-20 post ideas for your top topics, and start writing a minimum of 5 posts for each topic. If you can’t come up with post ideas or struggle to write about the topic, maybe it isn’t the right one for you.

Finalize your blog topic or topics:

You should be left one or two topics that people want to know about, that interest you, you know something about, you can help people with, you can make money at, and you can write about.

If you still have too many, my last strategy is for you to pick ones that are related to each other and start a multi-topic blog. You can narrow it down later based on what your readers are most interested in, and who is connecting with your blog.

The most important thing is to pick something and get started. Don’t overthink it. If you start with something and it doesn’t work, you can’t get your groove for it; you can always switch to something else later. 

Every topic I chose didn’t always do good. Some were complete failures, but I chalked it up to being a learning experience for me and moved on.

Get started by picking the topic today.

Pick a Niche based on You – Conclusion

You should now have a niche for your blog by deciding who your target market is based on you, and what your blog topic is going to be based on the thing that interests you.


In this blog post, I explained exactly what a niche is.

Niche = Your Target Market + Your Blogs Topic

Why a niche is important.

You can’t be a jack of all trades; it is better to be a master of one. 

How you can pick a niche.

Define your target market. Pick a blog topic, by brainstorming, narrowing it down and just making a decision!

Once you have picked your niche the next steps to starting your blog are to decide