Creating content plan for your blog will help you stay organized and on top of what content needs to be started, what content you are working on what content you are ready to publish, and what you need to promote!

Phew, that was a mouthful. 😮

You will always be writing, editing, publishing and promoting content when you have a blog.

As a mom, when I sit down to write my content. I only have so much time, I keep a list of all the content I want to write, I have started, I need to publish, and I need to promote, and start working on one of those things. I don’t want to waste my valuable time thinking about what needs to be done, I want to be getting things done.

Sometimes, especially when I am just starting a blog with my base content, I like to batch produce the content flow. Batch producing content looks something like this. In my first sitting, I sit down and write 2-3 blog posts, just a rough copy. Then I sit down and edit all those posts. Then I schedule each of the posts to be published. Finally, I pick a time where I promote my published posts.

However, I have also just picked one blog posts and wrote, edited, published and promoted it all in one sitting.

It depends on your writing style and what works and flows for you.

The important things are having a content plan and knowing what needs to be done next so that you can keep producing that consistent content.

Also, when I have a list. It makes me more motivated to get it done. I know that there is something to do and I need to do it!

Below are the steps I use to create a blog content plan. 

Your Categories

To help me decide what content I want to produce, I look at each of my subtopics or categories.

If you are doing a multi-topic blog like a lifestyle blog, then your categories might be each of your core topics or niches.

The blog, Sweet Tea Makes Three, is an excellent example of a multi-topic blog. Jenn talks about recipes, travel, crafts, and family. This blog is all targeted towards mom’s but has multiple topics it discusses.

If you are choosing to do a core blog or authority blog, then your focus is on one main topic. The categories might be the different areas that all have to do with the main topic. 

The authority blog, Copyblogger, is an excellent example of a core blog where it has one central topic, copywriting. However, they have broken that subject down into a few categories that are related to copywriting. Some of the categories they have are content marketing, productivity, social media marketing, editing, and branding.

For The Momma Hustle, the main topic of the blog is to help moms make money online by blogging. The sub-topics are how to start a blog, how to create a blog, and how to market, and how to maintain the blog.

Action Step: Write down the sub-topics or categories you want to cover in your blog.


Next, I brainstorm what I am going to write about in each of those categories; this is my post ideas.

You should be able to brainstorm some ideas yourself, but if you are stumped or need some more inspiration, try these methods:

  • Use Google Keyword Planner and type in your category name.
  • Take a look at Pinterest, type your category in the search and see what blog results come up. 
  • Do a search in search engines or Google with your category and see what is ranking in the search results.

For more tips on how to come up with great content for your blog check out this post on how to write a blog post.

Action Step: Come up with 3-5 post ideas for each of your sub-topics.

Content planning spreadsheet

Organize Your Content Plan

Once you have your ideas down for what you are going to write about, it is time to get organized.

You can create a spreadsheet yourself, or sign up for The Momma Hustle Mailing List and get the Free Content Plan Spreadsheet.

Just click on the button below.



Or you can use a notebook with different tabs, or use a posterboard with post-it notes.

When I am brainstorming, I like to use a notebook, but then I still like to use the spreadsheet to keep me focused while I am on the computer. 

Whatever works for you and what will help you stay on track of what needs to be done.

My content plan is structured like this:

  • Posts To Write
  • Rough Copy
  • Edit
  • Polished – This is where you add your headers, pictures, and links
  • Published
  • Promoted

If you are using the spreadsheet, you can choose from the drop-down box (only available for Excel users) what stage the post is at, and what notes you have on that post. You can also sort by the dropdown box column, so you see what groups of items still need to be done.

When you are ready to write just open up the spreadsheet and and look at what you need to do.

Writing Tips

When I first sit down and write my blog post I write, this is my rough draft, and it helps me to get the information out. 

Next, I edit my post, check for spelling and grammatical errors. I have a confession to make, editing is not my strength, so I recently got the app Grammarly, that I use to help me check for spelling and grammar mistakes. It just helps with the confidence that my writing is decent.

Polishing your content involves adding headers and sections to your post, adding links to both internal and outbound, adding featured images or media content, and making sure it looks great on your site before you post.

Publish your posts consistently. Google likes sites that have newly posted content on a regular basis. By creating content before you even set up the blog, you have a great starting point.

Promote by sharing your posts to all your social media channels. Share a round-up of all the posts you recently published in your newsletter.

Don’t Stop

Writing content for your blog is a continual process. That is why having a blog content plan will keep you on top of the content that you need to produce and write for your blog.

You should always be brainstorming new post ideas and have a queue of 10 -20 ready for you to start the writing process.

You need to be regularly creating new content, editing that content, and polishing it to be published.

You need to be consistently posting that content…Whether that be once a day, (ahhh) or once a week, or once a month. Consistency is incredible for readership and SEO.


I hope you enjoyed this post on how to create a blog content plan.

From brainstorming your content to organizing it and finally writing it. Creating new content for your blog is always a continual process.

Don’t stop. Keep the process moving. Whether you write one post a week or one post a day dedicate the time and effort to keep producing content for your new blog, and staying on top of what needs to be done.

How do you keep your content plan for your blog organized?

Creating a content plan for your blog is just one step in the series on how to start a blog. If you are following along check out hese links to other great posts on how to start a mom blog.