Optimizing your Pinterest account for SEO will help your pins, boards, and profile show up more in search results on Pinterest.

Pinterest is an amazing way for your blog to get discovered. It works so well because it is not only a social sharing platform but an amazing search engine.

Having eye-catching Pinterest Images will help you Pins get noticed in the search results, but making sure they can be found in those search results is just as important.

Every day people are searching for information on Pinterest to discover new products, ideas, and information.

When your Pinterest profile, boards, and pins are optimized with your keywords, you become more discoverable in organic search results on Pinterest.

In this post, I am going to share with you ways you can optimize your Pinterest account for SEO, to help your pins show up more in search results.

With more eyes on your pins, you can be sure more traffic will follow.

Optimize Your Pinterest Profile

The first place to start when you optimize your Pinterest account for SEO is with your Pinterest profile.

Below are some tips and tricks to optimize your Pinterest Profile for SEO

1. Sign up for a Pinterest Business Account

You can convert your existing Pinterest account to a business account. 

Converting your existing account to a Pinterest Business Account is a great idea if your current followers will be interested in what you are going to blog about.

Or, you can create a separate Pinterest account just for your blog, I like to do this, but it depends on you and what you want. There is no right way; it is just what works for you.

If you are signing up for a new account or converting your existing account to a business account the way to do this is pretty straightforward, and the same for both methods.

When you have logged into or created your Pinterest account, look for and click on the three dots in the upper right-hand corner. 

Then click on the box, upgrade now.

Follow the steps and you will have a Pinterest Business account in seconds.

upgrade to pinterest business account

2. Update Your Account Settings

Once you have a business account, you will need to update your account settings.

Click on the three dots in the upper right-hand corner and choose settings from the drop-down menu.

Go through and fill out all the information to the best of your ability

It is important to fill in your business details under account settings completely.

Finally, claim your website, and any other sites you might have online, like Etsy, or YouTube.

Business Name 

Your business name is one of the first things people will notice when they look at your Pinterest profile. Having your main keywords in your business name will help people know what you are about right away.

You might be wondering, um, why don’t I use my actual business name, I mean that is what it says in the box?

Well, Pinterest indexes your page according to the words they find there. Keywords in your business name let Pinterest know what you are about, and will help you get found better in the search results. 

Using keywords in your business name instead of using your business name, is especially relevant when you are new, and your business name is not established or searched for yet.

The idea is to use words that your target market will search for…use your main keywords.

So if you are a blog is about time management tips, you should use that in your business name. 

However, you should keep it unique so that people will recognize you when they search for you, don’t just use the business name Time Management.😉

You can make your business name unique by adding your blog name | Main Keyword

Like this Pinterest Profile from Happy Family Blog.

However, adding your blog name isn’t that important, unless you are an established blog where people will search for you by your blog name.

Also, there are a few other places on your Pinterest profile where your blog name can go, like your username, and your website name when you claim your website.

Finally, if you are entering your business name in the settings of your Pinterest account in your web browser, you only have a 30 character limit. There is a small workaround; if you sign in to your Pinterest account from the mobile app, you can have up to 65 characters for your business name.

Another alternative to using your blog name in your business name is to use your actual name.

Your Name (first or both first and last) | Main Keyword


The Momma Hustle Pinterest Account

The important thing is to make sure your main keywords are in your business name on Pinterest.

Your Username

Your Pinterest username is the name that will appear in the search bar of the web browser.

Keeping your username consistent across all your social media channels is a good idea.

Your username name on Pinterest is a great place to use your blog name or business name.


If people type in “themommahustle” on Pinterest search my profile for The Momma Hustle will pop up, even though I don’t have it in my business name or my about section.

Although I haven’t tested it yet to see if it is better for SEO, you can add your keyword to your username.

However, it might not be available; only one unique username can exist on Pinterest.

Also, I caution against this because it might not allow for a consistent flow across your web addresses.

My web addresses are as follows:

See how that makes it easy for people that now know my blog to find me on other social media platforms.

About You

Again here is a place where you can talk about your business and what it is about, but also include 2-3 of your main keywords.

Optimize your Pinterest Boards

Creating boards that are optimized for SEO allows Pinterest to know what your boards are about and shows them to potential searchers when they are searching for those keywords.

Below are the places you should add your keywords to optimize your Pinterest boards for SEO.

1. Board Titles

Use short, clear direct titles that Pinner know what the board is about, try to incorporate one keyword.

2. Board Content

 All content on a board should be related to each other, don’t have laundry tips and travel tips on a board about Laundry.

3. Board Category

Selecting the most relevant category for your board is important.

4. Board Description

The title of the board needs appear in the board description, write a couple of lines that explain what the board is about. Think about how someone might describe your board. Use 1 or 2 keywords here.

5. Pin Frequently To The Boards

Pinning frequently to the board lets Pinterest know those boards are active with new content.

6. Large Boards Create Sections

When your boards have too many Pins like you will be scrolling forever to get to the bottom. It is best to categorize them into sections, but still make sure all the Pins in the board and sections relate somehow to each other.

Optimizing your Pinterest Pins

Optimizing your Pinterest Pins for SEO is one of the most essential steps in optimizing your Pinterest account. Most people search for Pins, not boards or profiles.

While boards and profiles should not be overlooked, they allow for consistency, across your Pinterest account, which makes Pinterest see your Pins as relevant to your topic, your Pins are what matters in the end.

Below are the ways you can add keywords to your Pins to optimize them for SEO.

1. Title

The title is the title of the blog post or product you are pinning your main keyword should already be included in the title.

2. Description

The Pin description should consist of 2-3 Keywords that your audience is searching for in Pinterest. Use several sentences that entice the Pinner to want to know more, add in the keywords naturally. Add a clear call to action at the end, like asking the Pinner to click to read more.

3. Hashtags

Hashtags on your Pinterest pins is a relatively new concept. You can use no more than 20, 4 or 5 hashtags is a good number to aim for in your Pin description. Make sure the hashtags are relevant to your content. You should use them to help categorize your content better.

If you are looking for a Hashtag generator, try this one from All-Hashtag. Just type in your main keyword, and a lot of hashtag suggestions will pop up. 

Pick two or three that are relevant to your Pin, and search them in Pinterest, to see if relevant Pins come up.

4. Links

Make sure the link is going to the right spot. If the Pin is about ‘How to Make Slime,’ don’t have it go to your post about ‘How to Make Cookies.’ The kids will be disappointed. 🙁


Using Pinterest is a great strategy for your blogs Marketing goals.

Optimizing your Pinterest account for SEO is an easy task if you know what you are doing.

Make sure to fill in your account profile and add your main keywords there.

Create Pinterest boards that are relevant to your content with specific keywords for each.

Finally, don’t forget about your Pins, make sure you have relevant keywords sprinkled in that will help your Pins show up in search results.

What is the best strategy you have for optimizing your Pins for Pinterest?