Deciding what type of blog you are going to have is one of the first things you should do when starting a blog.

You might want to start with deciding what your blog niche is first, who you are blogging too and what you are blogging about.

Or, you might want to start with determining what type of blog you are going to have and then decide what the niche of the blog will be later. 

Deciding what type of blog you will want will help your blog have a clear goal and purpose, keep your content plan consistent, and help you figure out how you are going to monetize your blog

There are seven main types of blogs that you might choose:

  • Lifestyle Blog
  • Multi-Topic Blog
  • Authority Blog
  • Journey Blog
  • Teaching Blog
  • Guest Blog
  • Curation Blog
  • Product Review Blog

Each of these blog types has different content strategies, traffic generation methods and ways to monetize it.

In this post, I am going to share with what the purpose of each of these types of blogs are, what is a content plan for each blog type, and ways to monetize each type of blog.

type of blog post       

Lifestyle Blog

A lifestyle blog is a blog that has a handful of topics that are all related to a single target market. This type of blog is based on your own life experiences.

A great example of a lifestyle blog is The Pioneer Women. This is a blog related to multiple topics, which are focused on a single, although broad target market…women. This blog follows the life of Ree, the pioneer women.

This is an excellent type of blog to pick if you are just starting, and can’t decide on anything specific. You can pick a few sub-topics to test out the waters and see which ones resonate with your readers. Then, as you grow if you want, you can narrow down to just the topics that get traffic or narrow down on a specific blog topic that you enjoy writing about.

A lifestyle blog can help you come up with content ideas easily because the topics relate to you and your life and what you are doing.

The only caution with a lifestyle blog is don’t try to talk about too many things, 3-5 main topics are enough. Otherwise, your blog will not have any clear focus and people won’t know what they are reading about.

The Purpose

To share your life story and interests with other people like you.

Content Plan

Articles for a lifestyle blog generally average in the range of 500-1,000 words. There are always lots of pictures, emotions, and personal experience with a lifestyle blog.

The posting frequency of a lifestyle blog can be 1 – 2 times a week.

Monetization Strategy

Some of the ways to monetize a lifestyle blog are with affiliate products, ads and sponsored posts. 

You are connecting with your readers when you create a lifestyle blog. Get to know them.  Respond to their comments and questions. Ask them for their advice, and you will have a loyal following. Be genuine, and people won’t be afraid to purchase products you promote.

Multi-Topic Blog

A multi-topic blog is a lot like a lifestyle blog in that it has a handful of topics that are related to a single target market. However, instead of being based on your own life experience it is catered to the multiple interests of a particular target market. 

A great example of a multi-topic blog is BabyCenter. This blog talks about all the things related to the parenting target market. However, its focus and content are not based on the experiences of the person writing the blog. Its focus is on the actual subjects the readers of the blog want to know more about.

While a Lifestyle blog is more like a specific magazine with multiple subjects related to your life and what you like Oprah’s O Magazine, a Multi-Topic blog is more like a general magazine like Parenting with multiple subjects related to parenting.

This is a not the best blog to pick if you are starting. It can be a huge task to come up with a lot of content for each subject. Unless you can get a lot of guest posters to help with the content creation.

However, if you belong to a target market that you know a lot about, and your focus doesn’t want to be on you but on what the reader wants to know, this blog might work for you.  

You will never be short on content ideas because you have so many things to talk about. However, keeping up with all that content might not be hard. 

Also, because people only get to know what you are talking about, and not really who you are, you might find it harder to connect and engage with your target market. 

The Purpose

To share information that is relevant to a particular target market.

Content Plan

Articles for a multi-topic blog generally average in the range of 1,000+ words. There are lots of how to information.

The posting frequency of a multi-topic blog should be 1 – 2 times a week even daily if you can get the content flowing fast enough.

Monetization Strategy

Some of the ways to monetize a lifestyle blog are with affiliate products, ads and sponsored posts. 

If you can produce lots of information for a particular target market, people will remember to go there for all their information needs.

Authority Blog

An authority blog is a blog that has one central core topic that the blog is about. The core topic can be super broad, like talking about internet marketing, or super specific, like just talking about how to market on Pinterest.

It is a highly focused blog; you give a lot of information about that particular subject, that will help your readers.

These blogs are great for establishing authority on a specific topic. 

Authority blogs are great for people that know and are passionate about a single subject well. 

You pick one topic like Hairstyles, or Homeschooling, or Freelancing, and that is all you talk about.

An example of an authority blog is Snap Happy Mom.

Snap Happy mom is an authority blog on photography. She doesn’t talk about her kid’s crafts, but she does talk about how to take pictures of your child’s artwork.  

Authority blogs work well because they are memorable.

For example, I love planning a Disney World vacation. I love reading blogs about planning a Disney World vacation. I have a few blogs that I frequently go to and recommend to others who are planning a Disney World vacation because I remember them.

They are not the blogs that write about Disney and crafts and puppies; they are the blogs who only write about Disney. I like to recommend these blogs to my friends and family because I know when they go to these blogs they will find everything they want to know about Disney.

An awesome article on a topic is great, but a whole bunch of resources in one place on a particular subject makes your readers happy, and they stay and read your blog longer.

Authority blogs are great because they establish your credibility.

When you write about just one topic, people notice that you know your stuff. 

Because, you have a lot of opportunities to impart your knowledge about one particular subject on other people, and if that is something those people are interested in knowing, they are going to love you for it.

The Purpose

The purpose of an authority blog is to become an authority of information on a particular subject.

Content Plan

An article can range from 500-2000 words. If your articles are longer, you might find posting weekly or bi-weekly works for you. Just make sure your content posting schedule is consistent. Google likes consistent new content.

Monetization Strategy

You can monetize an Authority Blog with affiliates, ads, sponsored posts, and products or services you create. 

Because you show your understanding and knowledge on a particular subject, people are more likely to purchase products you recommend because they know you know what you are talking about.

Journey Blog

A journey blog is a blog that documents a change in your life. It is a journal through a transformation that happens in your life. You share with people what worked and what didn’t work for you.

A journey blog could be about how you lost or are losing 40 lbs. Or how you are going to teach yourself how to dance or how to cook. 

An example of an authority blog is The Cookie Rookie.

The Cookie Rookie got started because she didn’t know how to cook… Although looking at her blog now, you would never guess that is how it all began.  She shares some great yummy recipes that can inspire cooks (or non-cooks) at any stage of their cooking journey.

It works well because you are accountable to a group of people for your transformation. You also connect well with your target audiences as they see you go through your change they become invested or inspired by your victories.

Also, it keeps you accountable to your online audience to the change you are going through. 

The Purpose

The purpose of a journey blog is to document a change in your life and to encourage and inspire others to do the same, or to get their support as you go through this. 

Content Plan

An article can range from 500-1000 words. The structures of the posts are more about how you tried something and how it worked or didn’t work for you. They can even be about your goals and how you are accomplishing them.

Monetization Strategy

You can monetize a Journey Blog with affiliates, ads, sponsored posts, and products or services you create. 

Because you are using some of the products you promote, you will have great reviews about how they worked for you. Also, you might have some great before and after results that show in real time the results.

Once you have achieved your goals and perfected the method that worked for you. You might be able to create and teach a course about how to do what you just accomplished, or start a one on one coaching service.

Teaching Blog

A teaching blog is a blog about educating readers on a particular topic. The articles you write would be about how to do things, in-depth guides and step by step tutorials.

Teaching blogs often go hand in hand with authority blogs.  While you can have an authority on a subject that doesn’t teach anyone anything, you most likely will be an authority on the things you are teaching in your blog.

An example of a teaching blog is Expert Photography. Expert Photography is an authority on the information about how to take photographs and teaches in step by step detail how to do this.

Teaching blogs work well because you become the go-to place for people who want to know more about a particular subject.

This blog is best for people who are experts in a subject and who have a knack for teaching others how to do it too.

The Purpose

The purpose of a teaching blog is to show and teach others how to do and accomplish something.

Content Plan

An article can range from 1000+ words. The articles might contain video tutorials, detailed steps, and visuals to help people learn the new material.

Because the articles are so detailed they can take weeks to craft.

This blog involves needing a good base of core content before it can be launched, you should be able to completely explain at least one aspect of what you want to teach before your blog goes live.  

For example, in the photography blog above a completed guide about how to start photography for beginners, and a resources article would be something that should be achieved before your blog goes live. Then you can build more content from there.

Monetization Strategy

You can monetize a teaching blog with affiliates, ads, sponsored posts, and products or services you create. 

You can promote products and services the reader will need to accomplish what they are trying to do.

Finally, you can create some in-depth courses and content that you can sell. Also, you could provide some one on one training.

Guest Blog

A guest blog is a blog where most of the articles are submissions from other bloggers or writers. The articles that you require depends on the niche you are entering.

It works best for Lifestyle Blogs or Multi-topic blogs as you will likely be discussing a range of topics. However, I have seen it work in one topic Authority blogs as well.

An example of a teaching blog is EverythingMom. Everything mom is like a lifestyle blog with topics centered around life, food, travel, and parenting. This blog has tons of content all focused around moms, but written by many different authors.

A guest blog can take time to establish and connect with writers who are willing to create and write for your blog, but once you get the momentum going, you can have a great stream of valuable, consistent content for your readership.

Your biggest challenge will be finding writers, and monitoring and editing new submissions.

However, as you establish a great community of writers, you can have a rich content focused blog.

The Purpose

The purpose of a Guest Blog is to have a community of people contribute and share their stories and information.

Content Plan

Articles can average in the range of 500-1,000 words. 

It is a good idea to establish clear guidelines for you writers to follow.

As your blog grows you might be published articles daily to multiple times a day.

Monetization Strategy

You can monetize a guest blog with ads and affiliate offers.

Because you have a lot of content, if you promote it right, you will have a lot of traffic, which ads work really well for.

Curation Blog

A curation blog is a blog of roundups of information found on the internet.

A curation blog can be about one topic or multiple topics. It can be the blog itself, or one part of your blog. 

An example of a teaching blog is What Moms Loves. What Moms love is a blog that has done the hard work of searching the internet for things and put them in a roundup post where you can find those things.

I like to think of a curation blog as a Pinterest board. With each board being a blog post. You have searched your feed and found some amazing Halloween costumes that you added to your Halloween costume board. Now you just need to create a blog post about those customers, why you like them, and where your reader can find them.

This is a great blog for people that like to browse the internet and want to share what they found with others.

One caution when creating a curation blog is to make sure you get permission to any pictures you put on your blog.  While linking to another site is fine, if you use their pictures you walk a fine line of copyright infringement, and that is not fun.

The Purpose

The purpose of a curation blog is to share with others information you have found on the internet.

Content Plan

Articles are not wordy. They are more like lists. Of course the longer the lists the better.

Curation blogs can post more often daily to 1-2 times a week.

Monetization Strategy

You can monetize a curation blog with ads and affiliate offers.

Affiliate offers work great with curation blogs. As you are sharing where to find the products or services you are curating, you can add affiliate links.

Product Review Blog

A product review blog is a blog that reviews and compares products or services.

This blog can be about one particular type of product or multiple products or services.

An example of a product review blog is Little Baby Gear. This is a blog all about reviews and picks of baby gear. 

A product review blog is a great blog to pick if you really love to use, review and compare products. 

Plus people really want to know more information on a product before making a purchasing decision. They want to know what is the best one for their needs.

The best way to do these blogs is to actually purchase and review the products, which can get a little pricey. However, there are a lot of sites that just review products base on specs and video and best selling lists on Amazon.

This type of blog can be really hard to market. You need to really primarily on organic traffic, so your SEO has to be amazing. Also picking products that are Pinterest friendly might help with your marketing efforts.

The Purpose

To share reviews of products with people.

Content Plan

Articles involve you reviewing and comparing products. You can talk about how to use a product and what is the best product.

You will need pictures and information about the product. 

This is a blog that you can set up and leave it. You need to create the base content for each of your products and just keep it up to date.

Monetization Strategy

You monetize a product review blog with affiliate offers. One of the best affiliate programs to use for products is Amazon Affiliates.

Your biggest challenge with the monetization of this blog will be your traffic strategy.

The Best Blog Type To Choose

It is important to know what type of blog you are going to create because it will help you organize and create your content, it will help you decide what type of content you are going to create, and it will help you figure out how you are going to monetize your blog. 

What type of blog you choose depends on what most suites you. What your personality or skill level is, and what you are going to enjoy doing.

However, don’t get too hung up too much on it. Your blog type can and probably will change as your blog grows.

You might start out as a Lifestyle blog and find people really like your posts about photography, then you might switch to be more of a go-to place for photography and become an authority blog on photography. Finally, you realize people are really digging your content about photography and are asking you how to do it and if you can teach them how, so you might switch to a teaching blog on photography. 

Also, your blog doesn’t have to fit into just one blog type. You might be a combination of a few of these blog types. For example, you might be an authority blog on photography and a product review blog about photography products. 

The important thing is to decide today what type of blog you are going to have.

Once you have decided what type of blog you are going to have, some other steps you should explore when starting a blog are:

Rachael